Ex-Display Kitchen units are the goods which are used by the manufacturers or sellers for display at market place in order to attract home owners and new home purchasers, home sellers for their user experience and assessment. Kitchen units include taps & sinks, cooking top arrangements, cupboard and drawers and other units. These offer a packaging advantage to both customer and seller or manufacturers. Ex- Display Kitchen Units are sometimes available at discount and competitive pricing then individual sold units. Depending upon the kitchen requirements and customer tastes and preferences they can be evaluated over options and descriptions provided over internet one can make his decision to install at his kitchen premise or not.
The market for Ex-Display Kitchen Units is nascent and stagnant. The growth has to come. The main driver in the growth will be internet and performance of housing construction segment. This market segment is new and market specialization has to be adopted. The best way to market Ex-Display Kitchen units will be to be in partnership with home renovators. The market has been growing at snail’s pace and best time has to come yet. These products are needed to push through the market strategies.
Pricing of such products is usually cost plus mark up based. Thus cost may vary from manufacturer (Or seller) to manufacturer. There has not been any significant effort in the direction of development of this market from pricing perspective and neither the product has at present existing well defined market existence.
At present Ex-Display kitchen units are sold at internet and well established Home decorators product sellers. In emerging markets like China or India which are witnessing organized retail growth along with internet, these products may find its place. Because, in these countries have most of their household kitchen as traditional and required (need) renovation to look modern as western world counterparts. These will be economical to establish predefined kitchen units rather than complete renovation of kitchen.
These are well assembled units with including or excluding the kitchen appliances used for display. They are to be installed at individual’s kitchen and require occasionally reworks.
These are available at seller’s location both online and physical retail place. The manufacturer or seller may offer free installation and warranty for 1 to 5 years. Online market space has been useful tool in communicating these product offers.